武汉留学网 - 传媒留学

中文系背景申请新闻传媒专业经历

kittyyao@027chuguo.com (Kitty) — Wed, 16 Dec 2009 10:58:06 +0800

很早就想写总结了，也很早就应该写了。但一直拖到现在，想再不写就要09WKFB了，走前做点贡献吧。。。

先说我的背景
中文系 GPA3.45 GRE610+780+3.5 IBT100 IELTS7.5 985课题，1篇publication，交流经验半年

申请了12个学校申请的专业有MA/MS in Communication/Organizational&Corporate Communication/Public Relations
最后拿到3个offer 3个ad 选择去BU 读PR

应该来说我的背景是不牛的。。。而且我启动的时间特别晚，我是去年5月份才决定要去美国，那个时候什么都没有。所以这篇文章最主要就是要说2点：

一、时间安排

我是一个很changeable的人，我大一决定去法国学了很久法语，然后突然大三决定去英国，新加坡交流之前读了一个ielts班，从新加坡回来突然决定要去美国。那个时候，在
大家GT都准备好的时候我一无所有。但是我这个人决定做了就会比较认真的做。所以，我的日程安排表是:

5-6月份 17天红宝
7月份 IELTS考试+GRE班
8月份准备AW+AW考试+准备IBT
9月份 IBT考试+985课题+撰写paper
10月份 GRE准备+考试
11月份选校，准备PS，CV，RL，翻译writing sample
12月份-1月底申请

我自己当初都是觉得自己肯定是不可能survive的。但是最后还是做到了。所以大家不要担心，我在大三下的时候还一无所有。只有你有信心，肯定来得及。但是，有一点就是我本身英语底子不错（虽然分数不好，后文会具体说得），而且我GRE用了17天，我觉得如果你时间紧，你就一定要17天，我第一次17天好，其实到10月份之前是基本没有碰过GRE的，但是后来觉得一点不吃力。

还有我觉得大家自己考试一定安排好时间，我觉得自己安排的就很合理，aw之后+单词+我的底子去ibt就不用大准备了，这样又留足时间给GRE的VQ时间。

还有一点建议，是RL的人早点想好对象。我准备了4封RL，其中交流的2封是在交流结束后就打好关系的，实习那封也是一直保持着好联系，所以我在RL上几乎么花心思。

关于选校，如果是master不要陶瓷，根本么必要那么早就做好。你完全可以考好G花2-3天做。有空去打听今年多招几个人还不如让自己变的更优秀。我当初就拿着ranking+地理位置+program的介绍专研了一下就出来，我选择了2个保底+3-4个top10的，其他就是中间的或是其他好的学校的相关项目。（但是除了asu和buffalo地理位置都很好，大家自己看，我是相当care location的人，别问别人什么最重要，你自己舒服最重要）

二、申请中的主动因素

申请结果其实还是很不错的。。。我觉得我之所以申请成功最主要可以归结：

1、主动找课题做

对于转专业的人，想要在新的专业被别人承认，能否在申请的专业里有所建树是很重要的。我觉得我自己也算lucky，我曾经在大3上过我后来老板的课，我当初回国决定要申这个方向之后就决定自己去找他。老板人真得超级nice！我先是要他帮我开书单，后来某一次我顺口提到有没有什么东西可以研究，正好老板在做985！！他说你试试看。这个做课题真是辛苦呀，特别是我这种没有基础的，特别是没有时间的。我做一个content analysis不但看了很多书，作数据差点么做死我。但是坚持下来就好。老板帮我改的很好！也拿去发表，

而且最主要的是这篇文章成了我将来的writing sample。翻译比写节省时间多了呀！后来老板也给了一封很不错的rl（虽然是我写得。哈哈）所以，想转专业的人，不但有修新专业的课，看新专业的书，最好找个新专业的老师做个新专业的课题，这样不但有学术经历，有学术成果，还有wl和rl，不是很好么？

2、主动弥补语言分数的不好

AW分数低么就算了，学校不care。这个我IBT的口语本来23分，我去rescore变成20。。。但是我还是通过自身努力去弥补了语言的硬伤首先，我有IELTS成绩，我当初很早报名的ielts，后来决定去美国一度想要退掉，我妈不允许，还好她坚持了。我裸考的7.5帮了我大忙。1个就是有些学校ielts,ibt都可以，那我就用ielts成绩，另外就是ielts不可以的，我也全部把成绩单夹在里面证明自己的语言能力。

其次，我主动帮系里argue，最后的BU是要求25分口语的。我就帮头头、小米写信，说我是被降低的成绩，而且我交流过可以有rl证明，我的ielts也很好，并且我很想来，不要因为这个就不让我读。BU的director甚至说我会把这封email打印出来一起放在你的材料里的！其他的也是说会综合考虑的。所以大家不要看到语言不行就放弃，成绩是可以通过其他弥补的。还有我自己mail成绩单都是mail23分那张，有些学校不看ets的成绩单他们就不管的。

3、主动联系系里以及去面试

我的一个保底学校就是它当初招生的director到中国来，我看到了信息，去面试，她当场就很喜欢我。不但waive了我的application fee，还基本说定了要我。我是觉得有面试一定要去，带上CV去。就算是USC那种很大的，也可以把CV给别人的。。陶瓷我是么套过，但是我觉得其实是可以多和小米发发email，以前也有学长说你就算去关切一下结果也好。USC不是超级慢么，我就一直去催小米说我已经拿了5个，但是还是很喜欢你们学校。不知道这个是否帮我最终拿下它也有贡献。而且我一直不喜欢写email喜欢直接call，这样子别人马上就能回复你，又能锻炼英语口语，不是很好么？反正申请就是别怕麻烦，能主动就主动，offer是争取来得不是掉下来的。

4、我的其他经历已经推荐信

应该说我的经历还是不错的，在很牛的传播公司实习过，交流的经历并且交流期间GPA5/5，有新专业的科研经历。这些大家就要通过CV，PS，RL的结合表现出来。我曾写过一文章， “cv 最重要: 事件，介绍事件和你在事件中做的事情, ps 较重要 :事件中凸现的主观能力以及事件给与你的启迪那么就是申请的目的,rl 一般重要:事件中你的能力的概括和潜质”我个人是喜欢ambitious一点的ps的。。不过大家自己看吧。顺便，我的rl分别是我实习的地方的director+作课题的老板+在交流时期本专业非本专业老师各一，说出来给大家参考。

么了，最后感谢WKFB2008，没有你们我肯定不可能完成申请。也bless 大家在美国牙好心好身体好一切都好！也bless 将来的大家，加油！！WE KEEP FLYING BETTER~

电影专业完全解析（电影制作/导演/摄影/表演/动画）

raymond1997@gmail.com (Ray) — Fri, 04 Dec 2009 01:06:55 +0800

电影学院：所谓电影学院就是指专门为电影理论研究，电影制作以及电影辅助职业提供教育和实践的学术机构。纯正的电影学院多为学科齐全，分类明细并且有着广泛的职业发展方向。例如我们熟知的北京电影学院，它是一所培养专业电影人才的学术机构。事实上广义的电影学院包含的更加广阔，类似世界著名的美国南加州大学的电影与电视学院（USC Film School）就是隶属综合研究型大学南加州大学的一所学院，此学院名为电影与电视学院，包含了电影和电视制作。而一般美国人习惯称呼它为USC film school。诸如此类的大学直属学院的学校很多，加州大学洛杉矶分校UCLA，纽约大学天赤艺术学院NYU-Tisch。

电影学位：按照世界范围内的学术标准差异，一般大部分本科阶段学校多提供BA（文学士学位））居多，少部分职业和艺术学院提供BFA(艺术学士学位)，个别艺术学院的设计专业和数字媒体提供的是BS（理学士专业）。研究生阶段分MA和MFA两个方向，一般MA多为1年到两年的Film studies（电影学）方向，主要学习和研究电影理论知识。而提供MFA专业的多为 MFA film production（电影制作），此学位主要从事电影制作，写作，导演和后期工作。美国目前为止只有极个别的学校开设的研究生方向有MFA Directing，大部分多为production。这一点与我国本科就分出导演，制片，摄影专业有很大的区别。目前为止美国暂时很少学校提供研究生以上的表演方向的学位，多为大学和社区学院提供的学士和副学士学位为主，而认证学位的表演更受欢迎。开始Ph.d(博士)的学校很少，因为美国的电影学博士研究多集中在威斯康星麦迪逊大学（UW-Madison），哥伦比亚大学（Columbia University）以及德克萨斯大学奥斯汀分校（UT-Austin），当然类似UCLA USC NYU这三个主力大学也是高级电影理论培训的主力军。

电影专业划分：

电影史学（Film History）：虽然现在美国的1945以前的电影史主要是大卫豹德维尔的妻子学者汤姆森克里斯蒂森的学术研究为主，但实际上这个专业的最早期和比较传统的建设在法国，法国新浪潮时期出了很多“枪手”，他们是电影史学的主要研究者。所以此专业美国提供的很少，事实上这个方向多包含在电影学（Film studies）之下。纽约的文理学院沙拉劳伦斯学员（Sarah Lawrence）提供本科的电影史学位。

电影学（Film Studies）：如果说电影的系统理论研究最早出自法国人巴赞之手，那么事实上现在的全世界电影学早已经以美国为中心和重心了。这可能多少与美国电影工业强大有很大的关系。美国大概有300多所大学提供本科阶段的电影学（Film studies）的专业和辅业，开设的课程多为电影理论，电影史，电影/视频制作，电影美学，写作，类型学为主。提供电音制作的学校会开设，灯光，摄影，剪辑，数字制作，特效，制片等课程。

编剧/创意写作（Screenplay/Writing）剧本写作专业主要培训学生从事创意写作，剧本写作以及写作方面的能力。这个专业目前开设的不多，但是创意写作却又很多大学开设，并且培养了大量的优秀人才为娱乐以及艺术提供写作支持。

电影制作（Film Production）：事实上美国开设的电影制作专业并不完全是为电影培养人才的，这就和美国的传媒学院并不是为电视制作培养人才是一个道理。很多学校都是同一套系统培养交叉。即使在高度分工化的美国，很多情况下电影和电视制作也是交叉的。不过专业的电影学校提供的更多的机会是整套的电影制作的方案和解决方法，这点比一些传统的传媒学院或者艺术学院下的电影制作更专业，更商业。电影制作的学习人员可以选择性的专攻和从事一个方向，分为导演，制片，摄影，剪辑以及艺术指导。

电影摄影（cinematographer）这个专业能提供教学的学校很有限，比较大型的包括职业教育为主的加州布鲁克斯摄影学院（Brooks），但事实上美国大部分开设电影制作的学校都提供电影摄影的课程，并且很多学校都有很专业的摄影教师。有点值得思考的是美国电影摄影协会有着大部分的移民摄影师会员，而事实上我们纵观美国的电影摄影史，很多成功的电影摄影师全是外国移民。目前这个专业暂时没有本科以上的专业教育，考虑到这是一个实践性和经验性专业，所以积累大量的经验高于学术学习和学位资质。

电影表演（Acting）美国很少有类似中国北京电影学院的学校提供专业的电影表演，但美国却有着强大的演员培训和发展系统。而我们熟知的很多美国优秀演员多来自各行各业，这点就不在此举例了。这样看来，难道美国没有职业的培训演员的学校吗？有，但是不多。而比较多的是一些职业培训学校，它们只提供短期的培训。那么为什么美国还能培养这么多优秀的演员？原因很简单，因为美国有着全世界最多的大学，并且大部分大学都提供戏剧专业，而这正是一个训练电影演员的最坚实基础。部分纽约的学校也有完善的电影表演教育和专业。

数字视频（Media）随着互联网的发展和数字设备的应用。现在很多艺术大学和综合型大学都开始逐步提供数字视频制作，这些制作主要通过互联网，通讯设备和娱乐终端实现发布和商业化。而另一个方向主要是为数字拍摄的节目提供特效处理。例如广告，MTV和短片。

电影导演专业申请情况

raymond1997@gmail.com (Ray) — Sun, 29 Nov 2009 04:49:32 +0800

专业名称: filmmaking/directing/producing 等等,各学校不同叫法.
学位:MFA
虽然申请艺术实践专业在这里是绝对的少数派,不过自申请以来受到飞友们的帮助,无以报,所以谈点申请感想,相信有些东西是专业间共通的,也希望能对有意向这方面发展的同学有所帮助.另外我申请基本上是摸着石头过河,有些东西可能太主观,请多包涵.

结果:
dream school: UCLA(interviwe-rej) California institute of arts(ad)
综合大学的电视电影系:ohio u(rej) syracuse u (rej) UCSD ( rej)
艺术学院: savannah college of art&design (小offer) art institute of Chicago(rej)

先分析一下艺术类申请的条件,括号里为我自己的条件:
toefl--600基本上所有学校的所有艺术专业都可以申请,就我自己的经验来说,这个成绩不是很重要 (才583) gre根据选校情况决定,70%的学校不需要.
GPA--3.0 过线即可(才3.03)
P.S--非常非常重要
wiring sample和作品--各学校要求不同,后面我再解释(很烂的一部短片,一篇film description, 一篇随笔性的评论)
推荐信--有牛人写最好,没有的话也无所谓(系主任,副院长,凤凰卫视制片人各一封)
实习经历--比较重要(央视,凤凰卫视各混了几个月)

我知道很多人可能对艺术设计领域很感兴趣,但是又觉得太不靠谱.我认为这里面有个误区.比如我申请directing,大家就以为出来是做电影导演,是一小撮艺术家才能做的,风险太大.其实文化艺术是个非常庞大的产业,而我们国家这个领域的对外交流才刚刚起步,我对前景非常看好,这就是我申请的初衷.

选校:
美国艺术院校众多,大体上分为:综合大学的艺术类科系和艺术学院.各个学校对作品和writing sample要求大相径庭,这就导致选校的范围大大缩小.但是学校评价作品的标准各不相同,跟我们自己的眼光也是不一样的.所以只要基本符合硬性条件,比如片长,设计张数等等,不必过多担心自己的作品不如国内艺术学院的学生.要敢申牛校.我这次申请,自己觉得靠谱的学校都是rej,而dream school都有回应.

无论申请哪个专业,最重要的一个词恐怕就是"match".艺术专业"match"不"match"有比较高的不确定性.一方面,要尽量了解各个学校的特点.比如usc的电影系是培养好莱坞的人才的就是教怎么讲好的故事,而有些纯艺术学校是搞实验电影.另一方面,毕竟艺术不是科研,何况中国的艺术环境和美国不同,不必在方向上太较真,否则选校面又小了.我的方向是偏故事片,但以实验为主calarts小米却说faculty对我的材料很满意.

P.S.:
经常有人讨论成绩,推荐信到底多重要,但是没人怀疑p.s.的重要性.我的所有成绩都很可怜,唯一可以大言不惭的就是P.S.,让我进了UCLA的面试. 如何写有效的P.S.很多人都说过,这里不再重复,唯一强调的一点就是要生动,美国人喜欢叙事,就是要有悬念,转折,幽默.最好读完一篇p.s.,给人感觉是一个活人的形象出现,而不是抽象的经历和成果.而 UCLA面试的时候,也是因为我准备的东西都是抽象的论说性的东西,和他们问的需要描述的问题相去甚远,所以被rej.

分学校介绍一下电影导演专业情况:

纽约大学　New York University 引用句话"跟大中华地区所有申请者竞争,你能申到,说明你是牛人" 看重综合实力.

南加州大学　University of Southern California 需要GRE,培养好莱坞人才的摇篮

加州大学洛衫矶分校　U. of California?Los Angeles 喜欢本科是各种背景的.申请的时候一定不要放过这所学校,就当买彩票了.偏好莱坞电影教育,但比USC自由.

美国电影学院　American Film Institute (加州) 故事片方向,以好莱坞电影为主

加州艺术学院 California Institute of the Arts 偏实验电影,独立电影,视觉艺术,动画

哥伦比亚大学　Columbia University (纽约) 最贵电影学院,申请条件众多

芝加哥艺术学院　School of the Art Institute of Chicago 实验电影,独立电影
　
德州大学奥斯汀分校　University of Texas?Austin 需要GRE

佛罗里达州立大学　Florida State University 需要GRE,便宜,地理位置偏了点

西北大学　Northwestern University (伊利诺州) 需要GRE

天普大学　Temple University (宾州) 偏纪录片,要GRE

罗彻斯特理工学院　Rochester Ins. of Technology (纽约州) 偏技术

旧金山艺术学院　San Francisco Art Institute 偏实验电影,独立电影

加州大学圣地牙哥分校　U. of California?San Diego 视觉艺术,动画,实验性强

旧金山州立大学　San Francisco State University 申请要7页纸的paper,便宜

威斯康辛大学密尔瓦基分校 U of Wisconsin?Milwaukee 需要GRE

俄亥俄大学 Ohio University 偏纪录片,奖学金好拿.地理位置有点偏

南伊利诺大学 Carbondale分校Southern Illinois University 需要GRE

雪城大学 Syracuse University (纽约州) 独立电影,地理位置好,奖学金好拿

美国专业方向五花八门，建议人文艺术类学科的申请者能够另辟溪径,大胆申请.近几年西方对中国的发展非常好奇,很愿意招收中国学生.常被人问,为什么学电影不去欧洲.我自己的感受是,美国是很适合年轻人的,相对英法,更多元且机会更多.

公众外交专业—绝非牛人的申请之路

lynn.han1021@gmail.com (Lynn) — Sat, 21 Nov 2009 13:00:07 +0800

背景：本科-Communication (China Mainland) 时间：2007/Fall 申请：Communication/Public Diplomacy (UnitedStates/Master)

昨天拿到签证，一切尘埃落定，把自己的经历写一下，以供大家参考绝非牛人就是了，大家看了心里鄙视也好，安慰也好，就这样了，呵呵

major: communication
gpa: 3.08
T: 600+5.0（May.13.2006)
GRE: 380+790+4.0(June.10.2006)
research experiences: five researches with Journalism School.其实就是打打电话做做问卷而已
work experiences: CFI Group/Consultant/2 months;New Wset Magazine/Journalist/5 months
other experiences: 学校的活动，大多在大一大二的时候
applied school: 20/all MA

majar in:communication-rhetoric:
1.wiscosin-madison
2.U of Pitt
3.Iowa U
4.U of Texas Austin
5.UIUC
6.PSU
7.Minnesota-Twin
8.NYU
9.Missouri-Columbia
10.ASU
11.U of Denver
12.U of Miami
13.Syracuse U

major in communication studies: UCSB,UCD,Cornell
major in international communication: UF
major in international public affair: Columbia U
major in public diplomacy: USC
major in communication management: USC

result: no offer; three ad: Miami, Denver, USC's public diplomacy; give up
ASU and USC's communication management

final decision: USC/public diplomacy

最后去的专业，算是转专业了，虽然也在传播学院下面，但是program是与政治学院合办的，两年，MA。

背景评估：

1.硬件
不得不说的就是GPA和TG成绩。说到GPA就不得不说一下选课。。。因为是大三的时候决定出国的（受爸妈影像偏多），因此大一大二的时候经常会选一些莫名其妙的课程拿自己的基点拉得很低，比如高数这种学了也没地方算学分的课程，直接挂掉了。。。还有一些想挑战自己的课程，无一例外的被课程挑战了。所以，选课很重要，如果不能确定自己是不是胜任一门课程，搞定得了老师，还是不要作无谓牺牲了。T/G么，T我考了两次，第一次考的前一天晚上突发肠胃炎，吊瓶大到晚上1点多，考试的时候耳机频繁出问题，导致从8点多一直考到12点多，成绩597。第二次么，因为GRE没好好复习，结果听力差不多满分了，语法又错得一塌糊涂。。。GRE单词我就是背不过，一点办法也没有，考试的时候其实很好抄的，结果我懒得抄了，语文才考380。不管GPA还是TG成绩，在我申请的过程中都是硬伤。把我当成前车之鉴好了。

2.软件
无非就是什么研究经历、工作经历什么的，在我看来，就是把平时做的那些细小的事情用很专业的词汇写出来，别人就会觉得很好了，美国的研究生委员会根本不会指望着我们在本科生的时候就有怎么好的经历（文科阿，理科不一样的吧！）所以，只要表明做过即可。重要的是老师或者相关人员的评语，经历不重要，rp就很重要了，对方如果想要你，还是会看推荐信的，看看你的personal quality.

3.选专业
不得不说，选校注定了申请结果。我比较理想化，在选专业的时候选择了自己比较感兴趣的rhetoric，但是在大学并没有这些课程，而且rhetoric对于语言的要求比较高，在我GT成绩都很低的情况下，很难被考虑录取的。如果申请international communicationor telecommunication可能结果还要好一点。

4.选校
我选校很简单。专业排名加综合排名。rhetoric属于speech communication的一部分，于是拿张专业排名表过来，进前100的学校筛出来，12.15deadline的都去掉，这样的结果大概有10个，综合排名大都在50-100之间。在拿张综合排名表出来，前50名的学校一个一个查网页，查专业，想学的列出来，这样大概又选了10个。给我同学说，他们都说我选的学校太好了，很难申请到，这个，我也知道的，只是不甘心。曾经问过DIY的老胡，他们说以我的实力，只能申请到100-150的学校，我也知道我的硬伤很多，不过如果我去100之后的学校，在我的感觉出国就没有意义了，所以就拚了一下。最后结果表明，拼搏还是有道理的，USC的口碑在差，它的communication school和所在城市LA都吸引我。

5.文书
这个没什么好说的。主要是writing sample.早点找老师把，因为现在写论文的思路大多问题，美国人本来就要看着半生不熟的英文论文，还帮你找论点，基本是不可能的，所以，早点找一个好老师指导一下吧。我写了10页，因为学校会要求10页纸内，也有要求10-20页，所以10也刚好。

申请细节：

1.填表
上网填表是必须的，逃费可能也比较困难，在同一个系统下你的注册id可能是相同的，这个不要感觉迷茫。另外，有些学校的id是有有效期的，如果你在这个时间内没有提交申请的话，就会被要求申请另一个id重新填写。cornell大概就是这样的吧。重复交费的问题，我只遇到了一次，就是missouri，不过那边的小米很好，当时遇到的问题，一封email过去就解决了。大家不要害怕，不要着急。

2.送分。
这个，能逃的就逃了，我把觉得有希望的学校先送掉了，剩下的他们催我才送的，EST自己的口碑也不好，所以给我们有很多逃分的借口，呵呵

3.怎么看学校想不想要你
首先，小米会偷漏一点你的条件在众多申请人中的位置，这样心里大概有个谱，比如UF就告诉我我的GRE成绩会影响我的申请，还把平均的GRE分数告诉我了一下，我就知道没戏了。其次是，如果学校问你要财产证明，就是差不多了，USC和MIAMI就是这样的，我本来没奢望USC的，还不想给他们财产证明，被爸爸妈妈骂了，给了，然后就收到letter了。第三就是，逃费的学校，如果问你要GT成绩，就说明有戏，DENVER就是这样的。另外，在打电话的过程中听口气了，又一次打到missouri，那个director和我说话很犹豫的，嗯

4.等待的过程
在3月份，我深感绝望，又一次差点不想活了orz，有几天总是出去找人吃饭，听别人分析，心里面拼命安慰自己也好，决定完全放弃出国也好，最后还是忍下来，想说再等一等。3月中旬等到了第一个letter，呵呵，觉得自己的坚持还是没白费的，虽然已经没有一点点欣喜的感觉了。等待的过程很痛苦，因为觉得命运不在自己掌握之中，不过等待也教会很多，和同申请的朋友聊下来，觉得大家都学会了宽容和看淡，这些，都是很重要的吧。如果，最后一点点希望都被打破了，也不要绝望，人还得活着走下去么。

1.如上文所说的，宽容和看淡
申请的路并不好走，推荐信、打印、打电话、买东西，其实每一个细小的环节都少不了求爷爷告奶奶。希望老师能认真签名填表，希望打印的地方不要总打出黑道道，总之就是很多的小事情平时明明会心里很不爽，这个时候还是得忍下来，凄凉的和颜悦色。在等待结果的过程中，我这样的平庸之辈总是感到绝望，不像大牛挑那个学校到底给多少钱，想不想去，我只能默默地等待一个也许不可能来的letter。只有忍耐。心里面常常觉得放弃了，重新找工作吧，重新干嘛干嘛把，却又总是被深深的恐惧感和绝望感包围。只有坚持。所以在结果出来的时候，也看得很淡，没有喜悦，没有“啊终于能去了！”的雀跃，只有一种感觉，路还是得走下去的，不是这条，就是那条，总得走下去的。

2.学会欣赏
身边的牛人太多了，leafinspring就是一offer牛人，还有若干理科等等牛人，总是会把自己的信心打击的体无完肤，这个时候，除了不要自暴自弃，还有就是要学会欣赏。大家都不容易，牛人更不容易，他们一直都很辛苦的保持自己的位置，所以，他们的回报也是理所当然的，在他们拿到offer的时候不要忘记祝贺，不要尴尬，在他们举棋不定去那个好的时候给点自己的建议，不要吝啬，只有这样，大家才能一起走得更远，不是么？

3.脸皮一定要厚
申请，让我变成大妈级人物，鸡毛蒜皮+脸皮极厚。对不满意的小事情一定会斤斤计较，比如打印，比如拼写，比如装订；而且，求人的时候，绝对是粘着不放的。为了省钱，也为了保证打印质量，自己买了一沓纸跑到老师办公室去打印，系主任很可怜我，钱也没收我的，有那么几天，天天泡在他办公室，我坐办公桌他坐沙发，没办法，谁让我脸皮厚呢？不达目的不罢休。结果就拿到了自己理想中的所有打印文本，hoho

4.坦诚
申请的过程，就是信息共享的过程，大家应该坦诚。我的GPA和GT成绩都很低，一般不好意思开口，一般开口了也会被大家惊讶的O型嘴鄙视“G这么低，怎么申请阿！？”我只能默默无语。不过没什么好担心的，只有坦诚，才会得到自己能够得到的东西，信息也好，朋友也好，都是相通的，如果总是藏着掖着自己搞自己的，有什么意义呢？申请到了，也是孤家寡人么。

嗯，最后要感谢一下帮助过我的朋友们，大家都很赞，你们尤其赞！
酱紫

ps：签证很简单，诚信就好啦，多问问DIY博客的老师们吧，他们那里很多签证的成功案例，大家一定会过得，放心吧！

广告专业RL推荐信三

lynn.han1021@gmail.com (Lynn) — Fri, 09 Oct 2009 20:01:11 +0800

×××

Doctor and associated Professor of the department of journalism, School of Journalism &Communication

Tel:

E-mail:

Address:

Dear professors,

It is a privilege for me to recommend XXX, a talented and resourceful individual for admission into your program at your renowned university.

As the outstanding student with strong learning and working abilities, Wang Yajin stood at the top in the whole department of journalism for two years and became the only one who was sent to Hang Kong University to exchange with the students there on behalf of our college. Besides, it was the problems that bridged her to me most frequently in the department because she was very sensitive to the problems with the solutions to them in high efficiency. It still occurs to me when she was appointed to be the deputy of my class. The first week has witnessed her finding the reading materials required by this course on the reading list that I gave them on class. I was astonished by her such a high efficiency when over a hundred reading materials were delivered in front of me from XXX to XXX. Some of them came from the websites; some came from library and others from newspapers. Furthermore, I was particularly impressed by the content she made and the two handbooks with over 500 pages respectively with the copies for every student in class, which was actually what I wanted to do before but delayed suffering from the limited spare time. However, here, in front of my eyes, she completed it for me before I told her to do.

In 2005, I planned to do a research on the news about the death of Song Meiling from the presses of Taiwan and Hong Kong. However, my assistant could not find any report on her death. At the very time, Wang Yajin came into my mind. Therefore, I sent E-mail to her for the clues of the reports during one month after Song’s death in 2003. At that time, she was reading in Hong Kong University as the recommended exchanging student. I was amazed that she managed to collect every report in that month from Hong Kong Ming Pao and Taiwan United Daily in just two days including the date, the edition they were lying on and the place they came from.

Additionally, he takes an active part in extracurricular activities. As head of Entertainment and Sports Department of Student Union in our school and the monitor in her class, she participates in the daily functioning of the department, taking charge from developing ideas to organizing students’ activities and demonstrating excellent communication skills and full spirit of leadership. Furthermore, he was a good dancer. Having started learning to dance when she was quite young, she has cultivated a sense of hard-working while with creativity. This has directly shown influence to her current study and life. With a pleasant personality, Ms Wang is also popular among her classmates and teachers. Her remarkable performance both in and out of the class wins her the trust and admiration of her classmates.

Judging by her strong learning and working abilities and active participation into many activities, I therefore lend her my enthusiastic support and would appreciate you favorable consideration of her application.

Yours Faithfully

×××

广告专业RL推荐信二

lynn.han1021@gmail.com (Lynn) — Fri, 09 Oct 2009 19:57:53 +0800

To whom it may concern,

I consider it a great pleasure to recommend Wang Yajin, as a most worthy candidate for admission to your Graduate School. I am very delighted when she told me about her decision to embark on higher learning in your school. I believe that the active academic atmosphere, inspiring teaching methods and rich research resources which your school may offer are undoubtedly of profound influence for her further studies, as a potential researcher.

I first came to know Wang Yajin in my project of sending exchanging students to the Menlo College in United States. Although we finally failed because of the financial problem in that college, her strong ability to address the emergency and outstanding English communication still carved in my impression.

My understanding on her was not deepened until I was appointed as the main teacher of the course of “English News Writing”. Soon after I began to teach her, I found that she was really an excellent student with a strong sensitivity to the news and fluent oral English. As the deputy of my course, I was also delighted to see that she could organize the group discussion and do some daily work perfectly with a strong leadership. Besides, she organized the students in Pecking University as a group to help the American students, whom I taught, with their studies. From the daily contact and exchange, I could feel her hot interest in communication theory. Meanwhile, he was actively doing some researches in this field taking advantage of her solid foundation and the double-degree in Social Science like the study on the use of the media among farmers and the analysis on the report about the homosexual etc. I was astonished that she had such an outstanding ability to find and solve the problems.

Judging by my observance of Wang Yujin I am sure that you will find her a qualified candidate for your program. I would greatly appreciate it if you would favorably consider her Application. Should be of any further assistance, please do not hesitate to contact me.

Yours Truthfully

×××

广告专业RL推荐信一

lynn.han1021@gmail.com (Lynn) — Fri, 09 Oct 2009 19:46:47 +0800

Dear Sir or Madam,

The Communication University of China is the most advanced institute for information broadcasting education in China. With its special position in the whole nation, the advertising school is well known for its Major in Advertising program, which ranks No. 1 among ninety institutes for higher learning that offer similar courses. We are proud of our excellent faculty and first-class laboratories. Many of our teachers were trained abroad and hold PhD degrees. All are dedicated to nurturing the talents of our students like Miss Wang Pei, who strikingly stands out from among her peers. Since our first meeting, she impressed me deeply by her excellent talent, outstanding leadership ability, and teamwork spirit. As the dean, I am greatly proud and privileged to recommend her to your university’s program.

As a professor in advertising and a supervisor of doctoral program，I shepherded the first nation-wide investigation about China Family Consumers in City, which lasted for ten years. It was a basic study about the interaction of family members on choosing media, consumption decision-making. It was an important project, so only some qualified professors were invited to join in. In order to ensure the quick completion of the projects, we also selected some excellent students to work as the assistants. It was a competitive campaign that only ten students among Xx in the college were qualified, Wang Pei, one of them, who distinguished herself from the other candidates.

During the process of conducting the project, Miss Wang demonstrated her solid academic background and acute viewpoints to certain problems in questionnaire design. As the supervisor in the pre-period telephone interview, Wang’s serious attitude towards research was exhibited fully from consultants training to the quality control of the questionnaire implementation. Besides, if difficult problem arose, she would refer to the literatures and discuss with me until she got the desired result. I appreciate her serious way of study and doing research. Miss Wang’s solid academic foundation and implementation ability as well as her self-study are rare in my years of teaching career.

In addition, she is also gifted with excellent organizational and language skills. She is versatile and engages in all kinds of activities on and off campus. In 2004, our school, in cooperation with Japan Dentsu Group, established the school of telecommunication, advertising and broadcasting. Miss Wang Pei took part in the reception and organization of the signing ceremony. Her meticulous arrangements and fluent English were greatly appreciated by the Japanese delegates. Moreover, she volunteered for the Asia Media Forum of 2005. What she surprised me most is her love for her own culture. Miss Wang had got the tourist guide qualification, and was, therefore, asked to receive the foreign scholars so as to exhibit the humanity and culture of Beijing to as many people as possible. All these experience will serve as the solid foundation for her future advertising professional career.

Miss Wang has an insatiable desire for knowledge and exploring. She feels strongly about pursuing advanced studies abroad. As the dean, I would like to help her realize this dream through my wholehearted recommendation. I hope that she can receive more advanced advertising ideas in your country and contribute the development of China in Advertising. At the same time, I believe that your admission of Miss Wang Pei will also be rewarding. Your kind consideration to her application will be greatly appreciated .Should any further questions pertaining to her is needed, please feel free to contact me.

Yours truly,

广告专业PS个人陈述

lynn.han1021@gmail.com (Lynn) — Fri, 09 Oct 2009 16:43:41 +0800

There were many times that I was walking in the streets and lanes of Beijing in the winter evenings with dozens of detergent bottles (the gift for the interviewees) and questionnaires on back to conduct door-to-door Interview. My shoulders were frazzled, numerous of refusals, sometimes even the offensive utterance, I had cried. However, what printed in my mind was the happiness of completing a questionnaire successfully. What had sustained me when I felt exhausted was my adherence to my passion. I am grateful for such experience. It had laid me a sound foundation for my later study and work. The basic work training had improved my communication skills by communicating with the consumers directly. Moreover, I got to know the basic knowledge in all walks of fields in society, and more importantly, it exercised my willpower greatly.

My first contact with advertising can be traced back to 2001 when I was still a sophomore in University for Nationalities. I applied for a part-time market interviewer in Synovate China by chance. As a large –scale professional survey organization in the field, I received professional training. In the first half year, I almost participated in all the surveys, including focus group, street intercept interview, door to door interview, Telephone Interview and so on. In order to improve myself in a comprehensive way, I asked to undertake the most challenging jobs .To the interviewer, the most aweful thing was to conduct the street intercept interview in the bad weather. Strong appetency and communication skills were badly needed in conducting the interview on the qualified passers-by in street with several brief questions and make them comply with my request to finish the 40 minutes questionnaires. Difficult as it was, I was often the NO.I in street intercept interview program. In later project implementation, I learnt how to design the questionnaires, how to find out the audience group of certain products and figure out the common traits of these people. Further more, I helped the advertising company evaluate the broadcasting effects of valuable media TouchPoints in the common traits.

After my graduation in 2002, I was recruited by W&K advertising company. As the AE, I was exposed to many other aspects of advertising. AE is a profession that full of challenge and funny. I must communicate with my clients in a quick and kind way. Moreover, I must draw out media promotion strategies and implementation plans independently so as to provide the coming month strategic support for my clients. In W&K resource service platform, I come to know that our work not only means to finish the assigned tasks, but to set up the interaction and cooperation involving in customers, media, consulting ,survey and so on. In 2003, in the process of comparing Zhonmai S &T (health care products enterprise) annual completed cases and advertising performance, I proposed to exhibit the effects of health care products with visualized signs so as to establish the connection between products and images in the process of broadcasting, which were highly praised by the decision-making personnel. My one year work in W&K advertising company made me realize how the advertising company to maximized the customer’s information in accordance with their requirement from a practical viewpoint , how to design the valuable and creative broadcasting way and corresponding contents. In a new lose weight products broadcasting program, I suggested that we develop the best touchpoints of the products for the consumer--design the frame of the product logo in the shopping mall post, so the females who love beauty (main consumers) could look much slimmer before shopping .By so doing , the females would have the psychology to buy the products . Its good implementation proved that my ideas were feasible.

I have to admit that my previous college degree program in Computer Science have helped me a lot in my work. However, What I need is professional training in advertising, which has become a demanding problem in my job. My eagerness for new way of broadcasting and how to integrate the broadcasting points in consumer-oriented design made the absorption of more new advertising classic theories my short-term goal, and the plan of receiving advanced training burgeoned in my mind. In May 2004, with excellent performance top 3 (among 436 applicants), I was admitted into advertising college of Communication University of China (the most prestigious higher learning institutes in advertising). With the support of systematical marketing, broadcasting theory system, I had a better understanding to advertising. The coursework like, Consumer Psychology, Consumer Behaviors, Media practice attracted me deeply. In my spare time, I also read a lot of related books, from which I studied the consumer’s behavior from the angles of Psychology and Sociology, how to find the valuable broadcasting points from the Marketing and Broadcasting viewpoints as well as how to apply them into advertising broadcasting so as to maximize the broadcasting value. My thesis楼宇视频媒体使用情况及广告价值分析 analyzed the new media broadcasting model and audience media contacting habit. By taking it as one aspect of integrated marketing broadcasting, I probed the contents of the lift media information broadcasting, way of broadcasting, and finally proposed information broadcasting of lift media as the integrated marketing broadcasting. It was evaluated as the excellent thesis. In addition, I also took some part-time jobs to enhance my research ability.

As I delved deeper into my subject, I came to acquire an increasingly profound understanding of the nature of advertising. As a matter of fact, advertising is an art of persuasion, concerned with how the advertiser can influence the behavior and value orientation of the general public with his individually unique mentality and perspective. Advertising is the art of communication, communicating with arts and clients. However, I found that many broadcasting lack of certain spirit and value. There are mainly two problems in broadcasting field, one is easy to know but difficult to take action, the phenomenon of stereotype or copying others exists in advertising, most of which are not in line with China’s reality. The Advertising Company often educates clients and consumers. When the results are not so effective, they will scold the clients or consumers. The other is difficult to know but easy to take action. The advertisers like to work on experience, or instinct, or to please the audience and clients but not to serve the clients, which make the fickle consumers and clients more flippancy.

I have got to know that profession knowledge is the root of success and the importance of integrating theory with practice. Besides, the study in college has made me know how to study, and more importantly, it has endowed me with the interest and ability to life study, therefore, in order to make solid knowledge and thought preparation, I am eagerly hope to further my study in your esteemed university. China’s ever-expanding advertising market urgently demands that a large number of highly qualified professionals can work for its mature development. At present, there are only a very limited number of advertising professionals with international advertising background, who are familiar with the rich Oriental native culture, with China's national characteristics, and with China's existing advertising conditions on one hand, and possess advanced advertising knowledge of the West, able to effectively integrate the highly developed and original Western advertising ideas with Chinese context on the other hand.

It is precisely against this backdrop that I, equipped with a solid groundwork (at once theoretical and empirical) in the field of advertising acquired from my undergraduate education, wish to apply for a graduate program. My motivation is fairly simple: only the United States, a country with the most unparalleled development in advertising industry and the most prestigious institutions of higher learning in mass communication of which advertising is a part, can offer the necessary environment in which I can mature toward my professional goals. I hope that, by pursuing an in-depth study and research in the United States in the field of advertising, I can become the kind of person who can combine the strengths from Chinese and Western cultures and employ those strengths in the creation of perfect advertisements in the future

注释：

请客户注意专业词汇的翻译。

公共关系Essay二

lynn.han1021@gmail.com (Lynn) — Fri, 09 Oct 2009 16:17:18 +0800

Strategic Public Relations

Discuss the reasons you wish to pursue the graduate public relations degree program and your career goals.

Describe,in detail, what you believe are the strengths weakness of the profession; discuss a favorite newspaper,magazine,radio,show,newscast, newscast,newmagazine or doumentary,and why it works for you.

Also,discuss an aspect or area of the field that is of particular interest to you and,finally,describe where you think you would like to be once you graduate fromm USC Annenberg.

This statement should be 2 to 4 pages long, typed and double-spaced.It should represent your passion and should be representative of your best writing.Care should be taken to submit a clear,concsie and grammatically correct essay.

As only one student of PKU participated the conference 1st China Public Communication Forum, I have found out that the understanding of the operations of mass media between US and China was very different。My goal is to cultivate many PR talents to help the Chinese communication industry develop itself by effectively making use of the foreign capitals. This creative action was praised as “academic public relations” and was attracted tremendous attention.

The PR industry is an exceeding enterprise over various industries and became the “Kindness Ambassador” among different social organizations and the bridge that connected the economic globalization and the cultural diversifications, which was just the biggest advantage of this industry. However, the academic field doubt whether it can belong to an independent industry with only 20 years developing history since it came into Chinese market and the comprehensive combination with so many subjects and related research achievements such as journalism, communication theory, management, market sales, consumption, social psychology, advertising, economics, administration, logic and action etc. Some people even think that the PR industry has been consolidated by management, administration management, Mass Communications and market sales, which was very difficult for us to separate the independent and clear theories.

Influenced and inspired by the unique view of 《南方周末报》, I made a report named 《谁在塑造北大》after hearing flood of negative reports on Peking University, the social focus in China. I analyzed the Peking University in media’s eyes and the way of its PR department on disposing the accidents and these negative reports by interviewing pedestrians, schoolmates and some experts. After persuading the propaganda department, I collected the late reports on Peking University and analyzed the way to improve the relationship between Peking University and the Media cooperating with the propaganda department.

Public Relations in China have been regarded as a sort of “cheap advertising”. As the Chinese media continue to liberalize, many companies has established or expanded their formal Public Relations department. Agencies, too, are looking for more sophisticated ways of interacting with the Chinese media. If admitted in your university, I would pour all my effort into studying and working, and then go back to China after graduate and continue my public relations career life. Moreover, I’m looking forward to becoming a professor in my country at the same time, teaching young people who have the same dream as I do now and helping them in their ways of becoming successful communicators and PR specialists.

公共关系Essay一

lynn.han1021@gmail.com (Lynn) — Fri, 09 Oct 2009 16:00:41 +0800

What is the public relations essay?
The public relations essay is an opportunity to write a 250- to 500-word essay that describes what you understand to be the fundamental role of public relations in society. You might cite a recent example of good or bad PR or an aspect or area of the field that is of particular interest to you.

A few days ago, Beijing witnessed a successful end of China-Africa Cooperation Forum, which brought the happy atmosphere both to the African countries and the whole globe, because the peace and development are still two main themes in the whole world. However, the Opposition and Unification of the economic globalization and cultural diversification are still the two problems to nations, peoples, various organizations and social public. As saying goes, people work for ourselves and God works for us. Every organization or industry is working for their own interests as well as worrying to address the external public relations except for the PR industry, the angel dawning on the planet with the caritas, communications, understanding, supporting, mutual benefit and win-win on its shoulder, flying between various social organizations and the public. It is a great industry because it can abolish the conflicts and misunderstandings caused by the different interests, cultures, languages and religious beliefs through its professional skills in public relations. With its help, the two main themes of peace and development can be achieved and maintained with a balance interests and mutual benefit.

Therefore, I think the PR industry is an exceeding enterprise over various industries and became the “Kindness Ambassador” among different social organizations and the bridge that connected the economic globalization and the cultural diversifications, which was just the biggest advantage of this industry. Undoubtedly, its developing history showed that it embraced many fields such as journalism, communication theory, management, market sales, consumption, social psychology, advertising, economics, administration, logic and action etc. it was like the bee which made the honey from many flowers. Just benefiting from the advantage in this field, many professors could swim between colorful social organizations and made an excellent PR investigations, design, implementation and control, evaluation and summarization. Therefore, we can see that the PR industry showed another great advantage by being filled with many seasoned experts and harvested with many theoretical fruits.

However, the academic field doubt whether it can belong to an independent industry with only 20 years developing history since it came into Chinese market and the comprehensive combination with so many subjects and related research achievements. Some people even think that the PR industry has been consolidated by management, administration management, Mass Communications and market sales, which was very difficult for us to separate the independent and clear theories. This is just the existing disadvantage of this industry.

Suffering from the confusion of the academic field to the PR industry, many social organizations neither established the PR department nor found the professional PR companies to help them with their operation of the PR project, which resulted in the vulgar relations and many evil consequences were continuous unveiled without any measures against them. Just as the global forum “Finance” said, China has a lot of famous entrepreneurs, but few experts in Public Relations.

According to my observance, there are many reasons (historical and realistic), with the basic reason that we lack of the talents in the PR field. I have the same common sense with the experts in this field: Armed with many talents who can study in the United States, the cradle of the Public Relations, China’s PR industry will have a promising future.